Establish genre; the combination of the framing, the mise-en-scene, the editing and the sound must work together in order to heighten the genre of the film
Establish character; although the appearance of the main character is important, the opening sequence must tell us a little about their characteristics and interests
Establish the narrative; in only 2 minutes, the opening sequence has to convey the idea of the film
Establish setting; this can be easily done through the mise-en-scene
Establish the mood; like the genre, the mood should be established so that it sets the mood for the rest of the film, and the audience get a feel for this mood
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