Audience Profile

Based on our research on film audiences and preferences of avid cinemagoers, we have come up with the following profile of a typical member of the core audience for our film:

Age: 16-24 (the age bracket that accounts for just under half of all cinemagoers)

Gender: Female (females who are enthusiastic about the film industry tend to lean more towards independent films for their originality)

Occupation: Student (likely to be studying Film/Media/English-related courses in further or higher education)

Class: Middle-class

Interests: Various cultural activities, such as film, photography and literature, as well as socialising.

We have also chosen two wider markets that we would like to appeal to through our film.

     1) Males in the 16-24 age bracket, as they represent a significant proportion of the market

     2) Adults, 30 and up, who find themselves feeling nostalgic at films based on teenagers.

For both these wider markets, we will have to introduce characters into the narrative that are both relatable and desirable and will therefore create an attraction for these markets to the film.