Question 3: What kind of media institution might distribute your media product and why?

Our film is an independent, low-budget, British film, meaning not many institutions would be behind it.

PRODUCTION COMPANY
We created the production company 'Fruit Bowl Films'.

• an independent, British production company
• specialise in the production of low budget, indie films
• aim to produce high quality, British films
• usually produce films aimed at the teen market (coming-of-age and other dramas) 

We based our production company on some pre-established production companies - for example, Blueprint Pictures, which specialises in the production of low-budget, British films, like 'Now is Good' and 'Becoming Jane' (which are also targeted at a similar audience to our film). Blueprint Pictures is therefore institutionally similar to our Fruit Bowl Films.

DISTRIBUTOR

After doing some research into distributors, we made a mind-map of potential distributors for our film, which included Revolver, Entertainment Film Distributors, Momentum, Focus Features and Fox Searchlight.

Distributor	Reasons	Logo
Revolver	- Experts in youth entertainment - awarded with 18 of the industry's top awards for marketing excellence
Entertainment Film Distributors	- Distribute in UK and Ireland - Films distributed: Silver Linings Playbook, 17 Again, Hairspray
Momentum	- Critically acclaimed - Films distributed: Amelie, The King’s Speech, Milk
Fox Searchlight	- Specialises in Independent and British Films - Films distributed: Juno, 500 Days of Summer, Secret Life of Bees
Focus Features	-Art house division of NBCUniversal -Films distributed: Pride and Prejudice, Moonshine Kingdom

In the end, we decided to use Entertainment Film Distributors as they specialise in the distribution of coming-of-age films, but also films which appeal to the same target audience (16-24 year old females) such as 'The Host' and 'Beautiful Creatures'.

PLATFORMS
I think our film could be shown on a variety of platforms:

CINEMA:

I think our film would initially be exhibited only in the UK in art houses and independent cinemas because our film is a British Indie film, and our core audience would often visit these types of cinemas.

Hopefully, if our film is well received, I think it could eventually be shown at the big chain cinemas, such as Vue, Cineworld and Odeon, and perhaps even emerge in some art houses in the US.

This is similar to the way in which 'Juno' was exhibited.

TV:

I think our film would first be exhibited on Film 4 or Sky Movies in the home entertainment stage, but not necessarily at prime time because it is an independent, British film and not a Hollywood blockbuster.



After parhaps a few months I think it could be shown on E4, or perhaps even Channel 4, slowly entering the terrestrial channels that everyone has availability to.



Because it is an Indie film, it may also be shown on BBC Three, but perhaps not BBC One or Two because although it is British, it isn't very glossy or high budget.

ONLINE:

Our core and first secondary audience (16 to 24 year olds) have a prominent internet presence, and so I think our film would be exhibited on a variety of online movie streaming websites, for example, Netflix and Love Film. Unfortunately, I think piracy will be a big issue with our film as the teen audience often try and find the cheapest way of doing things - and so our film may be streamed on illegal sites such as 1Channel and SolarMovie. This would have a negative impact on the institutions behind our film.