Question 4: Who would be the audience for your media product?

Coming-of-age dramas typically appeal to the teen market as the storylines focus on the journey of a young person, and so they can usually relate to them. The following groups of people would be the audiences for our film 'Turning Pages'.

CORE AUDIENCE profile:

• Gender: females
• Age: 16-24
• Class and education: middle class, students
• Interests: photography, literature, culture, etc.

SECONDARY AUDIENCE profiles:

Our film has two secondary audiences.
Our first secondary audience:

• Gender: males
• Age: 16-24
• Class and education: middle class, students
• Interests: photography, literature, culture, girls, etc.

Our second secondary audience:

• Gender: males and females
• Age: 30+
• Class and education: middle class, well educated
• Interests: photography, literature, culture
• 'Turning Pages' would also appeal to them as they would see how the family handles the death of the brother, and they may be able to relate to Lila's parents.

In our research, we found that the 16-24 audience makes up just under half of all film audiences, and almost half of the 16-24 age group go to the cinema at least once a month. Our core audience's interests make the market a little more niche, however I do think our characters and themes allow our two secondary audiences to enjoy the film, and so it'd have a broader market.

We also learnt that independent films are becoming increasingly popular among wider audiences, and that they are seen as the "new big thing". An article in MediaMagazine commented on how this was the case for the independent, coming-of-age film, 'Juno'. Although we are targeting the national audience, American audiences may become aware of our film over time and may wish to watch it.