Question 3: What kind of media institution might distribute your media product and why?

The distributor works in conjunction with the production company in order to successfully market and distribute a film to an appropriate audience, in order to generate as much revenue as possible. Above is a presentation of the process we used to shortlist potential distributors for Turning Pages and why we chose Entertainment Film Distributors.

Our production company is called Fruit Bowl Films. The qualities that we gave our production company were those that we would associate with a company that would be making Turning Pages:
- We are an independent British production company based in London, UK.
- We specialise in the production of low-budget, indie films with a British twist, and aim to produce high quality, British productions.
- Turning Pages is our first production, and we would like to reach a young audience through themes of love, friendship, growing up and adventure. We would love for them to associate high quality films with Fruit Bowl and look forward to further releases. We plan on expanding into further genres in the future, but would like films aimed at young audiences to be our specialist area.





Distribution strategy
- The typical core target audience for a coming-of-age film would be teenagers, who are likely to be able to relate to the characters, the situation, the journey and its outcome, and are also likely to be inspired by films of this genre.
- As it is a film about a group of teenagers going on an adventure, it corresponds with the excitement surrounding summer holidays, and so the projected release date would be mid-late July.
- We see this film being released into small-scale, independent cinemas in 'trendy' areas of London- a few examples are the Electric Cinema in Notting Hill, The Curzon Renoir in Russell Square and The Phoenix in East Finchley. Visitors of these cinemas tend to be commuters around the area, with more disposable income than normal. In addition, university students undertaking courses in central London in the fields of media, film and/or English are likely also to visit these cinemas.
- It will be a fairly limited regional release, which could potentially expand to a staggered national release as revenue rolls in.

Marketing campaign

- As an independent film, we would have a relatively limited marketing budget, and would probably rely largely on word-of-mouth promotion as a means of marketing our film.
- In order to target young, trendy commuters, I think we could place an advert in the free London newspaper, The Metro, that is distributed daily on the London Underground. The advert would be placed on the day of the film's opening in central London locations such as The Renoir in Russell Square. Those who see the advertisement and are familiar with the Renoir will know that the film is independent and will hopefully take some time after work to go and see it.
- We could also use below-the-line marketing methods, such as interviews with the cast and crew in newspapers and magazines that our core target audience would typically read- we could target young office-workers through the culture sections of newspapers such as The Metro and the Evening Standard, whilst magazines such as Company target females between the ages of 16 and 30 who are interested in fashion, music, film, arts and general culture.